Whether it’s blogging, social media or YouTube, you have to find a niche that you are passionate about and something that suits your personality. Something you have knowledge and interest in. Something you can stick with and not get bored of doing. What you choose should truly reflect whatever interests you, not just something that you have seen someone else become successful in.
Here are ten pointers you can use to be an influencer:
Be passionate about your cause, industry or offering, but more importantly, share your knowledge for free. You are the subject matter expert and people will follow you and engage with your brand if you give them value upfront. Don’t ask them to pay; give it away for free as you are building your personal brand. When the time is right, they will support you with their wallets. – Brooke Weller, iProspect, San Diego
Establish a solid work process early on, so you don’t deplete your creative energy with administrative tasks. Use tools and best practices to organize your process, so you can genuinely enjoy being followed. – Alannah Tsimis Sandehl, IDM Brand
The key difference between the influencers who “make it” and those who don’t is rarely the volume of content they produce or how much they work. It always comes down to having a unique voice. There are so many influencers currently piggybacking on what everybody else is doing and trying to “keep up with the Joneses” that they’ll never build a loyal following. Focus on finding your unique voice. – Richard Lorenzen, Fifth Avenue Brands – Public Relations
Influencers can be obsessed with building the largest audience possible. But they should be more concerned about two other numbers: engagement and return on investment (ROI). Are you staying above average in the number of followers engaging with posts, indicating more passion and relevancy? And are you understanding and delivering the specific results brands are looking for? – Craig Greiwe, Rogers & Cowan